About us

Entertainment Trading A/S is one of the largest independent B2B companies in Scandinavia. The company is part of CoolGroup which consists of +20 companies and over 600 employees. Every employee are under the same roof in one way or another. Every single one of us strive to give you the best prices, and the best service.

The company is a privately owned international wholesale and trading company which has headquarters in Nørresundby (DK) and was established in 2002 by two brothers.

Talented and trustworthy support

For more than 20 years, we have made a virtue of being a dynamic, efficient and flexible link between international brands and a wide, diversified customer portfolio.

It is important for us that our partners feel comfortable and safe with us. Our foundation for every partner relationship begins with talented and trustworthy teams which are always ready to consult, and help you. Our vision is not to become just another supplier but to form long lasting, carefree, and mutually respected relationships with our partners.

Entertainment Trading is 100% Danish owned, and the majority of the shares are still held by the founders. In 2021 the Danish power house Heartland (BESTSELLER) purchased 25% ownership of the shares.

One of the fastest in the business

We have close, international relations directly to the producers and brands and a large, international suppliers network which guarantee us access to a wide and deep range of products. In addition, our contacts and market knowledge mostly enable us to provide exactly the consignment requested by our customers. This also means that we are good at spotting upcoming brands/products and are quick to react on new opportunities.

This flexibility has always characterised Entertainment Trading and has been a contributory factor to our steadily increasing customer base.